Last updated: 25 Sep 2026 | 6 Views |
When several dengue cases appear in one area, questions from residents and reporters reach local leaders faster than staff reports do. This guide sets out crisis communication principles in plain language, eight ready-to-use message templates, what not to say, and, most importantly, the visible actions that give a leader's words weight. The AIROFOG UM2 pickup-mounted two-nozzle ULV sprayer is the tool residents can actually see at work.
A subdistrict municipality in eastern Thailand (a fictional place) records three dengue cases in one week. One is a schoolchild so ill she is transferred to the provincial hospital. On Friday evening a relative posts a photo of the child on a drip with the words: "Mosquitoes everywhere and no agency is doing anything." A local news page shares it.
The chief administrator learns of it when a friend sends the link. The mayor is travelling on official business. Public health staff had already sprayed around the patients' homes on Wednesday, but nobody posted about it. Meanwhile a deputy mayor replies to a comment: "We did our part, but people won't even clean up their own rubbish." Screenshots of that reply spread with angry captions.
On Saturday morning a local reporter calls. Staff give different figures: one says three cases, another says five, because they counted over different periods. The resulting story is headlined "Local authority confused, case numbers do not match," although in reality the team had followed guidance throughout.
The failure was not the fieldwork. It was the communication: no spokesperson, no timely first message, no single set of figures and no visible evidence of work. This is an illustrative scenario, but the lessons apply to every local government.
Dengue is a viral infection carried by Aedes mosquitoes. It usually begins with a high fever, headache and muscle pain, sometimes with small bleeding spots on the skin, and the period when fever falls needs watching for shock. Aedes also carry chikungunya and Zika. Children, older people, people with chronic illness and pregnant women are most at risk. Messages that tell people which symptoms to watch, when to see a doctor and not to self-medicate with certain painkillers help patients reach care sooner. A mosquito fogger alone cannot do that.
When trust falls, leaders are pushed into panic spending, such as spraying everywhere every day without a plan, wasting chemicals and missing targets. Clear communication helps residents understand why spraying follows technical rounds and why breeding sites must be removed too.
People forgive an agency that admits a situation is hard. They rarely forgive silence, excuses or blame. Trust lost in one crisis week can take months to rebuild.
When everyone can publish, official silence is filled by rumour: "the spray is poisonous" or "someone died and it was covered up." Without timely official information, the media rely on other sources.
Without standard messages, every staff member answers calls and chats personally and has no time left for the field. Prepared messages and a single spokesperson let field teams do fieldwork.
| Principle | How |
|---|---|
| 1. Speak early | Issue the first message the same day. Say what you know, what you have done and when you will update. |
| 2. Stick to facts | Use one set of figures from the local health authority, always dated. Do not guess. |
| 3. State actions | Every message includes what has been done and what happens next, with dates and times. |
| 4. Tell people how to help | Invite the "3 keeps" campaign, symptom watching and reporting, in inviting rather than blaming language. |
| 5. One spokesperson | Appoint one media contact and one backup; everyone else forwards questions. |
| 6. Regular updates | Announce an update rhythm, such as every evening, and keep it even when there is no news. |
Most reputational damage happens in the first day, before the agency has said anything. This checklist can be printed and kept with the task team's appointment order, so whoever is on duty knows what to do even if the leader is travelling.
| When | Action | Owner |
|---|---|---|
| On notification | Confirm the facts with the health centre, agree the dataset and cut-off time | Public health division |
| Within a few hours | Brief the leader and spokesperson; check that sprayers, chemicals and staff are ready | Task team lead |
| Same day | Post template 1, send template 3 to community leaders, schedule the loudspeaker announcement | Public relations |
| Before spraying | Announce route and time; photograph the team departing | Public relations and field team |
| Evening | Post template 7 with a map, answer open comments, log questions that need follow-up | Spokesperson and public relations |
Two further habits make the checklist work. First, keep a shared log of every public statement with the time it was posted, so the team never contradicts itself. Second, hold a ten-minute review at the end of each day: what questions came in, which rumours appeared, and what the next message must address. Short, regular reviews prevent small misunderstandings from hardening into the story the media tells.
(Replace text in square brackets with your agency's details. Use case figures only from the local health authority.)
"[Agency] has been informed by [health centre/hospital] of dengue cases in [village/community], according to data as of [date]. Our team sprayed around the patients' homes and surveyed Aedes breeding sites on [date/time], and will spray [community] on [date/time]. Please help by removing water containers around your home. If anyone has a high fever for more than two days, please see a doctor, and consult a doctor or pharmacist before taking painkillers. We will post another update at [time] today."
"Dear residents of [community], there are dengue cases in our area. [Agency] will spray to control mosquitoes on [day] at [time]. Please cover food and drinking water, keep pets in a safe place, and follow staff advice on opening or closing doors and windows during spraying. Please help keep homes tidy, rubbish managed and water covered to break the Aedes cycle. Thank you."
"To all community leaders and village health volunteers: spraying is scheduled for [day, time, route]. Please announce it in your village and help survey larvae in target homes [number/lanes]. If residents ask about case numbers, please refer them to [spokesperson, phone] so our information stays consistent."
"[Agency] is monitoring the dengue situation closely with [health authority]. As of [date], cases have been reported in [area] according to the health authority. Actions taken: spraying around patients' homes, surveying and removing breeding sites, and community communication. Next steps: [scheduled spraying, school campaign]. The official spokesperson is [name, title, phone], with updates every [interval]."
"Thank you for letting us know, and we wish your family well. Our team sprayed around the patient's home on [date/time] and will spray your community on [date/time]. If convenient, please message us privately with places where mosquitoes are heavy, and the team will check."
"Today, [date], [agency] sprayed [communities/roads] and surveyed [number] households for larvae with village health volunteers, removing [number] breeding sites. The next round is on [date], as shown on the attached map. Thank you to every household for your cooperation."
"Following monitoring with [health authority], the situation in [community] has eased according to the criteria the health authority uses. [Agency] will continue routine spraying and larval surveys. Thank you to residents, community leaders, volunteers and all partners. Please keep up the 3 keeps throughout the rainy season."
| Avoid | Say instead |
|---|---|
| "Residents don't help themselves." | "This takes all of us, the agency and every household. Here are three things you can do today." |
| "Everything is normal, don't worry." | "We are monitoring closely. Here is what we have done and what comes next." |
| "After spraying there will be no more cases." | "Spraying reduces mosquito vectors and must go with breeding site removal." |
| "No comment." | "We are checking that information and will update by [time]." |
| Naming patients or house numbers | Village or community level only, to protect personal data |
| Your own estimated figures | Health authority figures with the data date |
The best communication is action people see with their own eyes. Leaders should make sure every announced sentence is backed by real work.
ULV in one line: Ultra Low Volume, spraying a small amount of liquid as very fine droplets that float in the air to reach mosquitoes.
Fog versus mist in one line: a thermal fogging machine uses heat to create visible smoke; a ULV sprayer uses air to break liquid into droplets without dense smoke.
Micron in one line: one thousandth of a millimetre, the unit for droplet size.
The AIROFOG UM2 is a pickup-mounted ULV sprayer with two nozzles and both remote and manual control. It suits local governments that spray along community routes and want residents to see tangible work.
| Feature (as stated by the supplier) | Meaning for crisis communication |
|---|---|
| Pickup-mounted | Uses an existing agency pickup to follow announced routes; residents see it pass |
| Two nozzles | Better coverage of house rows along roads than spot spraying on foot |
| Remote control | Operator switches spraying from the cab, reducing exposure |
| Manual control | A backup way to operate, adding confidence that announced schedules go ahead |
WHD holds ISO and GMP certification, performs 100% quality control before delivery, provides full after-sales service with technicians and parts, and its products meet Thai government equipment standards. That matters most in a crisis, because a machine breaking mid-outbreak is a second piece of bad news.
(A composite example based on typical field work, not a testimonial from a real person.)
"Last year we worked very hard and still got criticized, because nobody knew what we were doing. This year we agreed at the start that the chief administrator would be the only spokesperson. Every evening at six we posted an update with a map. The messages were prepared in advance; we only filled in dates and numbers. Once the sprayer truck passed at the announced time, people on the page started posting thanks instead of complaints, and the team's morale rose a lot."
Public relations officer, subdistrict municipality (fictional persona)
Should we wait for complete information before announcing?
No. State what you know, what you have done and when you will update. Silence is the gap rumours fill.
Who should be the spokesperson?
Someone who understands both management and fieldwork and is reachable throughout the crisis, such as the mayor, a deputy or the chief administrator, with one backup.
Should we reveal patients' names or homes?
No. Use village or community level only, to protect personal data and reduce stigma.
How do we answer rumours that the spray is dangerous?
Explain that chemicals follow health authority advice and labels, operators are trained, and residents receive clear instructions before spraying.
Do we need a vehicle sprayer if we already have handheld units?
It depends on area size. Handheld units suit patients' homes and narrow lanes; a pickup-mounted mosquito sprayer like the AIROFOG UM2 covers community routes widely and continuously. They complement each other.
What happens after the situation eases?
Issue a closing message, thank partners, review lessons and update both the communication plan and equipment readiness for next year.
Request a quotation, specifications and a demonstration of the AIROFOG UM2 pickup-mounted two-nozzle ULV sprayer.
See AIROFOG UM2 products and prices - click here
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Tel 065-556-6294 | LINE @whd268 | worldhealthdisinfection@gmail.com
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